The bottleneck: designer creates mockups, developer codes page, QA tests, multiple rounds of edits, deployment — roughly 5 days per page. With dozens of campaigns running simultaneously, this process was expensive and slow.

I analysed 50+ existing campaign pages and identified that 70% used the same section types in different configurations. This pattern became the foundation for an internal landing page builder system. I designed a modular component library where each section had multiple layout variants, content fields, and style presets. PMs could drag-and-drop sections, customise content through simple form fields, and publish pages independently — no designer or developer required.